Holding the nose and keeping it held is key. I use a swimmer's nose plug and I put it on before I even open the cabinet where I keep the oil. I drink the oil straight then chase with 4 ounces of Coca-Cola (my variation on Clark recipe that works for me). I could not bear to mix the oil with juice and, in fact, I don't think I could have kept flushing for this long drinking that mixture. The only time I ever taste oil is when I burp later and even with that I have 'trained' myself to exhale at the right time to not taste it. :0)