Alternative health is a business like everything else. I don't know if this stuff is good or not, but I never had problems with liquid Lugol's. Some people like the iodoral better, but it did not make any difference to me.
Here is another new product. http://www.globalhealingcenter.com/review/product/list/id/34/
At least he likes Lugol's as his 2nd choice. Can't blame him preferring his own product.
I like Lugol's and extra Iodide since I have no problems with either and I can make it myself for less than $2 per ounce.
Some people like everything more organic, I do with food, but I don't mind inorganic supplements.
My experience is that sometimes I take so many supplements that I don't feel well and when I stop I feel better. So now most of them I take a couple of times a week.
The only daily ones are a couple of drops Lugol's with sometimes a few extra drops iodide. Love magnesium, my body needs it and now I use several times a day pinches of Epsom Salts (=magnesium sulfate), cheap too. Also great for a bath.
We can't be too rigid with anything, I have tried lot of things that my body did not like. It is a constant journey for me, now more than 10 years and I am still learning.
Sorry I am not an expert but have to go by intuition and results, besides since we are all different it is hard to be an expert on anything.