You and longterm keep suggesting all these crazy and/or expensive treatments. If they work so well, why are you still on these forums all the time?
To actually none-crazy person, you apply it as needed. It isn't a prescription it is just cocoa butter, a natural moisturizer. Since I've been using it I can go days without noticing my lips are dry. If i do that Like i said they will have to peel, but my lips haven't been inflamed or disgusting or blistered ever since I started using the Cocoa butter only.