1- if you're starting with build up - get to raw lips however you do (I use epaderm over night and the build up slides straight off, never lets me down).
2- gently pat dry the lips.
3- gently rub in the product to your lips, both inside and out whilst SMILING. Yes I know it sounds weird, but I found if this product dries up when your lips are stretched, when you relax your lips you'll get wrinkles in your lips which essentially mimics the real wrinkles in our lops. It is then far easier to talk and eat and smile because the product itself is stretched already. Obviously not possible easily in public but figure it out.
4- Top it up in the exact same way whenever you need to. Every 4 hours is NOT enough. Do it more.
5- before bed, brush your teeth, soak the lips for a while in water, and gently brush off the product. Pat dry the lips EXTREMELY GENTLY.
6- admire the growth that's occurred over the day, but only for a few seconds.
7- slap the product back on as outlined in step 3, then a few more times before bed to prepare your lips for the long night.
8- wake up, brush teeth, don't brush off product, but top it up before the shower.
9- after shower, brush it off gently and reapply product as in step 3.
If you're careful these steps should work for you. If you have time off they are guaranteed to work for you. If you're like me with a busy lifestyle it is very difficult to get right but it does work slowly. I started from fresh yesterday and will see how it goes.