I picked up some of this today and can't believe what a difference it is over commercial flouride toothpaste! I have never used a flouride-free toothpaste. This stuff is great! It has a mild flavor and my mouth actually felt clean after brushing. I realized that with ordinary commercial toothpaste, it just left a minty film in my mouth and never really felt clean. I guess you don't know what a difference 'alternative' products will make until you've tried them. I don't think I'll ever go back to traditional flouride-filled toothpaste.